Rekh is a luxury diamond jewellery brand that embodies the essence of timeless elegance rooted in tradition. The logo design for Rekh draws inspiration from the refined beauty of heritage craftsmanship, blending it seamlessly with contemporary sophistication. With a focus on graceful lines, intricate detail, and symbolic form, the identity captures the brand’s commitment to elegance that transcends trends.
Client
Mr. Vivek Goel
Date
October '2024
Services
Logo Design
01
Visual Identity
A logo crafted from the diamond’s form and the grace of the letter R — versatile, refined, and rooted in tradition.
The Rekh logo is a harmonious blend of elegance, tradition, and symbolism. Inspired by the geometric purity of diamonds, the mark is thoughtfully constructed using the form of the letter R, reflecting both the brand name and the brilliance of its craft. Designed to be timeless and adaptable, the logo maintains its elegance across all mediums—from delicate packaging and fine jewellery engravings to bold digital applications.
02
Refined in Every Detail
Minimal elegance with a touch of gold — Rekh’s brand presence speaks the language of quiet luxury.
Every piece of Rekh’s stationery and brand collateral is thoughtfully designed to reflect the brand’s core values: elegance, simplicity, and heritage. Clean layouts, refined typography, and high-quality materials create a premium visual and tactile experience.
Subtle gold accents in printing add a layer of sophistication, echoing the brilliance of the jewellery itself. From business cards to packaging, every element is crafted to ensure the brand communicates timeless luxury at every touchpoint.
