MYINA is a clothing label built on the belief that garments should feel alive—rooted in touch, memory, and emotion. The brand embraces intentional imperfections, reflecting the idea that clothing isn’t meant to be flawless, but real. Each piece is made to be worn, cherished, and passed on—becoming a part of someone’s story, stitched into time.
Each case study gets its own identity through the styling options in the custom content management system. The styling options are pre-defined
The Ideation
The Planning
The identity design for MYINA was grounded in this very philosophy. We created a logo that embodies raw beauty and human depth. It features the founder’s initial, “S”, sculpted with organic curves that mirror the natural lines of the body, the strength in all sizes, and the hourglass silhouette. The form also subtly hints at a mirror—a nod to the name 'MYINA' and its theme of reflection.
The logo was developed as a single-color mark in green, versatile enough for both print and textile applications. Drawing inspiration from the timeless luxury of heritage fashion houses, we ensured the symbol could translate effortlessly into brand patterns, garment tags, packaging, and surface prints—always carrying a sense of elegance with emotion.
The Goals
Stationery Set
For the stationery, we kept the tone minimal, tactile, and emotive. We used rich, textured paper, soft serif fonts, and clean layouts with generous space—so every piece, from business cards to thank-you notes and hang tags, felt like a quiet extension of the garment itself.
MYINA isn’t just about fashion—it’s about feeling. The entire identity system was crafted to honor that belief, making the brand visually and emotionally aligned with its core story of presence, reflection, and connection.
